Ellie Zeiler is a 22-year-old American TikTok star, entrepreneur, podcast host, and jewelry designer from San Diego, California. Born on March 6, 2004, she rose to fame in March 2020 when Charli D'Amelio publicly noted their striking resemblance. By 2026, she has amassed 10.2 million TikTok followers, launched her fine jewelry brand Jane Jewels NYC, hosts the Spotify podcast I'll Be Your Sister, and studies Business & Media at UCLA. Her estimated net worth stands at approximately $2.5 million, fuelled by brand deals with Dior, Lancôme, Fendi, Jimmy Choo, and Levi's. Her boyfriend as of 2026 is social media personality Will Liner.

10.2MTikTok Followers
2M+Instagram Followers
399M+TikTok Likes
$2.5MEst. Net Worth
22Age in 2026
15M+Total Followers

Who Is Ellie Zeiler? — The 2026 Overview

You might know Ellie Zeiler as "the girl who looks like Charli D'Amelio." But in 2026, that comparison barely scratches the surface. Ellie has evolved from a teenage lip-sync star into a fully-fledged media entrepreneur with multiple income streams, a jewelry empire, a podcast, and a degree in progress at one of America's top universities.

She is not just a content creator. She is the Founder & CEO of EJZ Brands — a personal media incubator housing Jane Jewels NYC (fine jewelry), MUUZ (a Gen-Z digital publication), and her Spotify podcast. She has partnered with The White House, Second Gentleman Douglas Emhoff, and Dr. Anthony Fauci on anti-antisemitism and public health campaigns. Forbes, The New York Times, and Cosmopolitan have all covered her journey.

She has also been named one of the Top 10 Fashion Influencers to Watch by Glossy Magazine. Ellie Zeiler is, simply put, one of the most interesting young entrepreneurs on the internet right now.

Ellie Zeiler TikTok star and entrepreneur posing for brand content

Ellie Zeiler — TikTok star, jewelry founder, and UCLA student. (Source: Public social media)

Early Life, Family & Education

Ellie Zeiler was born on March 6, 2004, in San Diego, California, making her a Pisces. She grew up in the Rancho Bernardo neighbourhood and attended Del Norte High School in California.

Family Background

  • Father: Rick Zeiler — a civil servant working for the US government. Because of his job, the family relocated multiple times, meaning Ellie changed schools frequently during childhood.
  • Mother: Sarah Zeiler — a banker by profession. Some early reports described her as a baker; her LinkedIn-verified role is in banking/finance.
  • Siblings: Two younger twin brothers — William (Will) Zeiler and Ben Zeiler.
  • Pets: Ellie is an avid dog lover. Her dog Teddy has featured in multiple TikToks and Instagram posts.
  • Heritage: Ellie is of Jewish descent and is openly proud of her Jewish identity — a theme that increasingly shapes her business and activism work.

Education

  • Completed high school at Del Norte High School, Southern California.
  • Currently pursuing a Bachelor of Arts at UCLA, studying at the intersection of Business and Media.
  • Ellie has spoken openly about wanting to attend New York University — though by 2024 she enrolled at UCLA.
  • In high school, she played basketball and golf and directed the school's television programme.

Looking for more bios of rising social media stars? Read our Pyper Braun biography and our Jungwon age, height and net worth profile.

Career Timeline: From TikTok to Empire

Ellie's career arc is genuinely remarkable. She went from zero followers to multi-platform mogul in under five years. Here's how it happened:

2019
Creates her TikTok account (@elliezeiler) but posts sporadically. No major traction yet.
March 2020
Begins posting consistently during COVID-19 lockdown. Dance and lip-sync videos go viral. Reaches 2 million followers in under one month — an extraordinary growth rate.
Mid-2020
Charli D'Amelio, then TikTok's #1 creator, comments on Ellie's video noting their striking resemblance. This moment supercharges Ellie's follower count overnight. Forbes names her one of the top 10 TikTok stars to watch.
Late 2020
Launches her YouTube channel in July 2020 (revived from a dormant 2017 channel). Begins collaborations with influencers Alex French and Lyss Antoci.
2021
Crosses 10 million TikTok followers. Lands major brand deals with Dior, Chanel, Amazon, and Lancôme. Featured in The Teen Magazine.
2022
Launches "I'll Be Your Sister" podcast in partnership with Spotify. Earns recognition from The New York Times, Washington Post, ABC News, Cosmopolitan and Refinery29.
2023–2024
Enrolls at UCLA. Partners with Jimmy Choo, Fendi, YSL Beauty, and Levi's. Launches Jane Jewels NYC (September 2024). Confirms relationship with Will Liner.
2025–2026
Expands EJZ Brands. Adds MUUZ digital publication to portfolio. Content shifts toward modest fashion and Jewish identity advocacy. Hits 10.2M TikTok followers and 399M+ lifetime likes.

Ellie Zeiler Net Worth 2026: How Much Is She Worth?

Ellie Zeiler's net worth in 2026 is estimated at approximately $2.5 million. This makes her one of the wealthier Gen-Z TikTok creators, especially impressive for someone still in college. How does she actually make her money?

Income Source Est. Annual Contribution Notes
Brand Deals (Dior, Lancôme, Fendi, etc.) $200,000–$500,000+ Long-term ambassador contracts; luxury rate
TikTok Creator Fund / LIVE Gifts $15,000–$40,000 $0.02–$0.04 per 1,000 views
Instagram Sponsored Posts $50,000–$150,000 ~$1,000–$5,000+ per post at 2M followers
Jane Jewels NYC (Revenue) Undisclosed (growing) Launched September 2024; accessible luxury
Spotify Podcast ("I'll Be Your Sister") $20,000–$60,000 Season 2 now streaming; ad revenue + sponsorships
YouTube Monetisation $1,000–$5,000 104K+ subscribers; sporadic uploads
MUUZ (Digital Publication) Early-stage Gen-Z lifestyle guide; ad & partnership model

According to Influencer Marketing Hub, TikTok creators at Ellie's follower level typically charge between $1,000 and $5,000 per sponsored post. With multiple long-term luxury brand ambassadorships (Dior, Fendi, YSL Beauty), her per-deal value likely exceeds these averages significantly.

Jane Jewels NYC — Her Biggest Business Move

Jane Jewels is Ellie's debut fine jewelry collection, launched September 2024. She describes it as "purposeful luxury" — high-quality, sustainably sourced pieces at accessible price points. The brand includes a Star of David necklace initiative: for every one sold, Jane Jewels donates another to someone who needs Jewish pride or connection. This is not just business; it's mission-driven brand building.

If you enjoy reading about influencer-turned-entrepreneurs, also check out our Lindsay Bercosky biography — another young woman building a brand on social media authenticity.

Ellie Zeiler Height, Weight & Physical Stats

MeasurementValue
Height5 ft 3 in (approximately 160–162 cm)
Weight~49–53 kg (108–117 lbs)
Eye ColourDark Brown
Hair ColourDark Brown
Shoe SizeUS 7
Body TypeSlim / Athletic
Zodiac SignPisces (March 6)

Ellie Zeiler's Boyfriend & Relationship Status (2026)

So — who is Ellie Zeiler dating in 2026? She is currently in a relationship with Will Liner (also known as William Liner), a social media personality and USC student. Here is the full relationship history:

Current Boyfriend: Will Liner 2024–Present

  • Ellie soft-launched the relationship on January 14, 2024 via an Instagram story showing Will walking through what appeared to be a botanical garden — his face hidden, but confirmed when Will reposted the image to his own story.
  • Will Liner is a former Beverly Hills High School football player, an aspiring photographer, and a student at the USC Iovine and Young Academy.
  • He was previously known as the ex-boyfriend of fellow TikTok star Jules LeBlanc.
  • In August 2024, Ellie mentioned cooking dinner for her "boyfriend and his friends" in a TikTok video — the first time she verbally confirmed having a boyfriend publicly. Fans called her "wife material."
  • The couple generally keeps their relationship low-profile, with occasional fan speculation (including a December 2024 Reddit thread about mystery flowers).

Previous Relationships

NamePeriodStatus
Tanner Harvey~2022–2023Car racer & social media personality; confirmed by multiple sources
Quinton Griggs~May 2021Rumoured; Quinton was also linked to Cynthia Parker at the time

Ellie is not married and has no children as of 2026. She has consistently stated that her career and studies are her primary focus.

Activism, Advocacy & Cultural Impact

One of the most underreported aspects of Ellie Zeiler's story is her activism work. She is not just selling fashion — she is actively shaping culture.

  • Anti-Antisemitism: Ellie has used her massive platform to advocate for cultural acceptance and combat antisemitism among Gen Z. Her Jewish identity is central to her personal brand and the Jane Jewels Star of David initiative.
  • White House Partnership: She has partnered with The White House and Second Gentleman Douglas Emhoff to create content combating antisemitism.
  • Public Health: In partnership with Dr. Anthony Fauci, Ellie created public health content during the COVID-19 pandemic — reaching millions of young people.
  • Together As One: She is a supporter of the Together As One movement for social inclusion.
  • Modest Fashion Shift (2025–2026): Ellie's content increasingly reflects modest fashion and values-driven lifestyle content — a move that opens new brand partnership doors with values-aligned companies.

Want to explore more profiles of influential young people making cultural waves? Visit our Brodie Townsend biography.

Ellie Zeiler Social Media Handles (2026)

PlatformHandleFollowers (2026)
TikTok@elliezeiler10.2 Million
Instagram@elliezeiler2 Million+
YouTubeEllie Zeiler104K+ subscribers
Snapchat@elliezeilerActive
Spotify PodcastI'll Be Your SisterSeason 2 streaming
Jane Jewelsjanejewels.comOfficial brand site

Frequently Asked Questions — Ellie Zeiler

How old is Ellie Zeiler in 2026?
Ellie Zeiler is 22 years old as of March 2026. She was born on March 6, 2004.
What is Ellie Zeiler's net worth in 2026?
Her estimated net worth is approximately $2.5 million, earned through TikTok, brand ambassadorships (Dior, Fendi, Lancôme, Levi's), her jewelry brand Jane Jewels, her podcast, and her MUUZ digital publication.
Who is Ellie Zeiler's boyfriend in 2026?
Ellie is dating Will Liner (William Liner), a USC student and aspiring photographer. They began dating in mid-2023 and confirmed the relationship publicly in January 2024.
How tall is Ellie Zeiler?
Ellie stands approximately 5 feet 3 inches tall (160–162 cm).
Is Ellie Zeiler married?
No. Ellie Zeiler is not married. She is currently in a relationship with Will Liner and is focused on her business and studies at UCLA.
Why is Ellie Zeiler famous?
She first gained viral attention in March 2020 when Charli D'Amelio publicly noted their resemblance. From there, Ellie built her own brand identity as a dancer, activist, entrepreneur, and jewelry designer.
What is Jane Jewels NYC?
Jane Jewels NYC is Ellie Zeiler's debut fine jewelry brand launched in September 2024. It offers sustainably sourced, accessible luxury pieces. For every Star of David necklace sold, Jane Jewels donates another to someone who needs Jewish connection or pride.

📚 References & Sources

  1. Ellie Zeiler Official Website — About Page: elliezeiler.com/about
  2. Jane Jewels NYC Official Site: janejewels.com
  3. OtakuKart — Ellie Zeiler Relationship Status & Will Liner: otakukart.com
  4. GlamourBuff — Ellie Zeiler Dating Will Liner Confirmation: glamourbuff.com
  5. TikTok @elliezeiler (Official): tiktok.com/@elliezeiler
  6. Magazine Meme — Ellie Zeiler Net Worth 2025: magazinememe.com
  7. Sportskeeda Wiki — Ellie Zeiler Profile: wiki.sportskeeda.com
  8. Famous Birthdays — Ellie Zeiler: famousbirthdays.com
  9. LinkedIn — Ellie Zeiler Founder Jane Jewels: linkedin.com
  10. TikWikiTok — Ellie Zeiler Comprehensive Bio: tikwikitok.com